Sponsorship Plays its Part in the Sport Subscription Wars
It will not have escaped the attention of anybody who owns a TV that BSkyB have been thrown into yet another fight to win the hearts, minds and subscriptions of sports fans. This is by no means a new...
View ArticleSynergy Kick-Off MasterCard’s Rugby World Cup Partnership
Earlier this year, Synergy helped MasterCard announce their worldwide partnership with Rugby World Cup 2015 . In order to emphasise the iconic nature of both the Rugby World Cup and London, Synergy...
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VIDEO: The vision of the future
Content. The buzzword of modern-day marketing. Not a day goes by in the office when the word content isn’t mentioned. With all this comes a huge increase in video content, and at a time where one...
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No surprises, except maybe one: a look at LA 2024 sponsorship
The Los Angeles 2024 Olympic Bid published its Games budget overview last week, which included a first look at its estimated revenue from domestic sponsorship. The headline of the release that...
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Five Campaigns that Made 2016 a Year to Remember for Women’s Sport
For many, 2016 has been a year to forget. But amongst the obvious chaos, we are delighted to head into Christmas with some altogether more positive news. Figures released by Sport England in the last...
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And Then There Were Two: Will It Be LA or Paris That Hosts The 2024 Olympics?
This being a gap year in the Olympic cycle, in 2017 we have no Olympics to look forward to, either of the Summer or Winter variety. But, as always in these gap years, there’s an Olympic spectacle of a...
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Two Steps Forward, One Step Back
On March 7th, as I sat in the audience of Engine's 21st Century Woman event, I couldn’t help but feel the momentum behind the profile and awareness of women’s sport. We are moving in the right...
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21st Century Girls
During Engine’s 21st Century Woman event yesterday, surrounded by a collection of clients and colleagues, listening to a captivating panel of women including Stella Creasy MP and Kate Dale of...
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Engagement Design – Less is Always More
'Engagement Design' isn’t just about how your campaign looks, it’s about how your campaign works. In this digital age we have ever-decreasing attention spans. It has never been more important to use...
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A New Race Strategy
$8bn: The amount paid by Liberty Media to acquire the commercial rights to F1$750m: Sponsorship revenue in 2015, down from $950m in 2011400m: F1 television audience in 2016, down from over 600m in...
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Nike’s most successful failure yet
You don’t have to work in the sports industry to know that Nike and adidas have a long, historic, and occasionally bitter rivalry. This was put to the side at 08:20 on Saturday morning in a single...
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Be Innovative. Be Bold. Be Stunning.
We’re hit by more and more branded messages on a daily basis, which means that the attention span of the average consumer is dwindling. On TV, in print, online or even in the palm of your hands, it’s...
View ArticleA Dose Of Reality At The ICC Champions Trophy
I’m worried I have a problem and I think you might be worried that you have it too. Surely, it’s an issue that has crossed the minds of everyone who works in marketing. You see, having been in the...
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Room At The Top: Sponsorship & The Premier League
The annual release of the Premier League's full season payments to its clubs made for more interesting reading than usual this year, as it revealed the financial impact of the first year of the...
View ArticleEnd of an era as McDonald’s ends IOC deal
"McDonald’s was one of six IOC partners whose current contracts pre-date the price hike and expire in ‘20. The others are GE, P&G, Dow Chemical, Visa and Coca-Cola. The other eight TOP members...
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Feeling the Force
Liberty Media, who completed their $8bn acquisition of Formula One in January, are beginning to deliver on their promise to attract a new generation of fans to the sport. From creating a more...
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1+51: A year-long commitment to women’s sport
Women’s Sport Week is all about raising awareness and increasing the profile of women’s sport. At Synergy we’re all in! From the record-breaking audiences for GB Women’s Hockey gold medal match to...
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Synergy Launch “The Pledge”
We're offering three governing bodies the chance to receive £25,000 worth of creative time to promote their women’s game. 2017 sees a jam-packed year of women’s sport, with highlights such as the...
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Inspiring the next generation
We believe Women’s Sport Week is more than just important. It raises awareness of a key, rapidly growing, section of our industry. It allows us to talk and debate key issues and helps make heroes of...
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Synergy Spotlight
1. Your career in one paragraph?I have coached since I was 16 in Australia. After retiring I wanted to give back to the sport that gave me such amazing opportunities so I got involved with the GB U19...
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